GlobalData research has found the top influencers in land warfare based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Army Technology has named ten of the most influential people and companies in land warfare on Twitter during Q3 2020.
Biggest influencers in land warfare: The top ten in Q3 2020
1. Rob Lee (@RALee85)
Robert Lee is a PhD candidate with war studies as specialisation at King’s College London, UK. His areas of expertise are cyber warfare, information security, international relations and Supervisory Control and Data Acquisition (SCADA) among others.
Lee was also the visiting fellow at the Centre for Analysis of Strategies and Technologies. He previously worked in the domains of risk analysis and oil and gas analysis at renowned companies such as J.P. Morgan and Verno Capital.
Twitter followers: 27,936
GlobalData influencer score: 100
Russian Air Force Su-27 fighters, presumably from the 38th Fighter Aviation Regiment, intercepted a US B-52 bomber over the Black Sea today. The Su-27 fighters got quite close to the B-52. 73/https://t.co/s6THo3DeXZ pic.twitter.com/X186CPIhdB
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By GlobalData— Rob Lee (@RALee85) August 28, 2020
2. U.S. Indo-Pacific Command (@INDOPACOM)
U.S. Indo-Pacific Command (USINDOPACOM) is one of the geographical combatant commands of the US Armed Forces responsible for the Indo-Pacific region. It defends the US’ interests in the region by forging security partnerships, preventing aggression and engaging in combats as and when required.
The command’s responsibilities include integration of the US Army, Air Force, Navy and Marine Corps to realise national security goals under its area of responsibility (AOR).
Twitter followers: 274,489
GlobalData influencer score: 96
U.S. @PacificMarines F/A-18D #Hornets with @1stMAW_Marines Marine All-Weather Fighter Attack Squadron #VMFA242 perform flight operations on Marine Corps Air Station Iwakuni, Japan. #FlyMarines #SemperFi #FreeandOpenIndoPacific. pic.twitter.com/nSLoHmjMf4
— U.S. Indo-Pacific Command (@INDOPACOM) September 14, 2020
3. Stars and Stripes (@starsandstripes)
Stars and Stripes is an independent news provider to the US military community. The site delivers updates gathered from bureaus and journalists from across the globe. It is a source of information for active-duty service members, contractors, the US Department of Defense (DoD) civilians and their families.
Stars and Stripes has been in existence since World War II and went online two decades. It has a daily readership of 300,000 and also publishes numerous weekly and monthly journals.
Twitter followers: 47,336
GlobalData influencer score: 86
The aircraft carrier USS Nimitz and the guided-missile cruiser USS Princeton were both conducting search-and-rescue operations, the 5th Fleet said in a brief statement. https://t.co/3G85oD9Hop
— Stars and Stripes (@starsandstripes) September 6, 2020
4. U.S. Army (@USArmy)
U.S. Army is the land service unit of the US Armed Forces, which fights to protect the nation’s interests. It deploys soldiers for combat in war and provides prompt and consistent land dominance throughout conflicts.
U.S. Army comprises of more than 450,000 personnel and performs both operational and institutional missions. It is composed of active and reserve forces, the latter being the United States Army Reserve and the Army National Guard.
Twitter followers: 1,672,659
GlobalData influencer score: 78
Just like leg day, #Rangers will not skip range day! #RLTW!
📸 by 3d Ranger Battalion#Ready2Fight @USASOCNews pic.twitter.com/GWnlFi1hHJ
— U.S. Army (@USArmy) August 30, 2020
5. US Army Europe (@USArmyEurope)
US Army Europe is the army service component command of the U.S. Army responsible for overseeing the nation’s operations across the U.S. European Command AOR. The unit is headquartered in Wiesbaden, Germany and comprises approximately 38,000 U.S. Army Soldiers deployed across Europe.
US Army Europe’s soldiers are responsible for assuring US allies of its commitment to maintaining stability and harmony in the continent.
Twitter followers: 254,119
GlobalData influencer score: 78
#SignalStrong 💥 #WatchNow: 509th Signal Battalion CSM Matthew D. Jacobs talks about marksmanship training w/ M4 carbine at Cao Malnisio Range, 🇮🇹 , Aug. 5, 2020.
🎥 : Davide Dalla Massara#StrongEurope #MilitaryMonday @USArmy @US_EUCOM @USAGItaly pic.twitter.com/uGLutZZRLn
— US Army Europe (@USArmyEurope) August 17, 2020
6. U.S. Marines (@USMC)
U.S. Marines is the maritime service unit of the US Armed Forces, which conducts amphibious and expeditionary operations. The unit is involved in a range of battles from conventional wars to humanitarian and disaster relief missions (HADR).
The unit was established in 1775 and engages in land, air and sea combats, offering support to ground and naval operations. It also has the distinction of leading other nations in military operations.
Twitter followers: 1,458,707
GlobalData influencer score: 72
Lights, Camera, Action
Go behind the scenes of the Marine Corps' latest commercial, Battle to Belong, and meet some of the Marines who helped make it. pic.twitter.com/6Y9RkoIHQr
— U.S. Marines (@USMC) September 19, 2020
7. U.S. Navy (@USNavy)
U.S. Navy is the naval warfare division of the US Armed Forces, protecting the nation’s interest at sea. It conducts operations to safeguard the country from ambushes and strives to maintain its influence across the globe.
The US Navy endeavours to resolve conflicts amicably and peace in consensus with the US and its allies. The division has a total strength exceeding 300,000 and is considered one of the most powerful navies in the world.
Twitter followers: 1,470,674
GlobalData influencer score: 70
Prepare to be Raided@USMC with Battalion Landing Team, 2nd Battalion, 4th Marines, 31st Marine Expeditionary Unit (MEU), prepare to depart in a Combat Rubber Raid Craft on a boat raid exercise aboard #USSNewOrleans (LPD 18). @US7thFleet #BlueGreenTeam pic.twitter.com/0Y8T0VxyfO
— U.S. Navy (@USNavy) September 17, 2020
8. Nicholas Drummond (@nicholadrummond)
Nicholas Drummond is the managing director at AURA Consulting, a strategic consulting firm specialising in branding, marketing and strategic communications. He is a renowned strategic advisor who offers a host of services including strategic engagement, communications, marketing, and brand strategy to name a few.
Drummond is currently focused on offering his services to the defence industry. He has previously worked with companies such as McKinsey & Company, a management consulting firm, and Fusion Marketing, a marketing agency.
Twitter followers: 16,654
GlobalData influencer score: 66
Boxer IFV or Reconnaissance vehicle with Nexter T40 CTAS turret. A mature design that uses the same basic architecture as France's Jaguar EBRC. It has 70 ready rounds stored in an isolated turret magazine. Note separate commander and gunner's sights. (Image: © KMW/ Nexter / KNDS) pic.twitter.com/MfUkrNVlXj
— Nicholas Drummond (@nicholadrummond) September 1, 2020
9. Steve Trimble (@TheDEWLine)
Steve Trimble is a defence editor at Aviation Week, a news provider to the worldwide aviation and defence sectors. He started his journalistic career more than 20 years ago and worked for various military based websites as part of their editorial teams.
Trimble reported on aviation industry across continents and has won numerous awards in the field. He mainly reports on defence related developments such as missiles, space and military aviation.
Twitter followers: 20,922
GlobalData influencer score: 66
Yesterday, Lockheed Martin confirmed that the Dart variant of THAAD will form the company's response to the MDA's request for prototype proposals for the Regional Glide Phase Weapon System interceptor against hypersonic glide vehicles. https://t.co/B02oF9bmvc pic.twitter.com/hrHV5tSonZ
— Steve Trimble (@TheDEWLine) August 4, 2020
10. Breaking Defense (@BreakingDefense)
Breaking Defense is an online magazine that covers news related to technology, politics and strategy of defence. Its detailed analysis and insights on the latest developments in the defence sector are keenly followed by military, political and industry leaders.
The magazine is the go-to guide on the defence industry, offering new perspective in this age of rapidly evolving political and military landscape, apart from covering crucial developments.
Twitter followers: 48,078
GlobalData influencer score: 66
Target Gone In 20 Seconds: Army Sensor-Shooter Test. This fall’s first Project Convergence exercise aims to feed targeting data from satellites to artillery so fast that gunners can unleash precision fire in much less than a minute. @ArmyFutures https://t.co/bl3lwsY7dI
— Breaking Defense (@BreakingDefense) September 10, 2020
Methodology
GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.
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